Selection of Case studies
Some of the assignments undertaken...........
Tackle Mart
Tackle Mart is a medium sized fishing tackle retailer that need to refine it's strategy
for future development, quantify and raise the cash needed and then implement its
plans. Peter Darby worked with the management team to develop the business plan,
raise the funds from the bank and then mentor the management team in the project
management of adding an e-commerce channel to their way of attracting and doing
business. On completion, Tackle Mart saw its business increase in line with the
plan and quickly started to see the benefits of the business process automation
that e-commerce can bring.
Power Tools Plus
Power Tools Plus is an electrical power tool retail and repair operation that was
at the pre-start stage when it needed to to develop a viable business and operational
plan to raise the funds it needed to get started and fill a recently formed gap
in the local market. Peter Darby helped the owner to create the business and operational
plans as well as help identify suitable local premises and negotiate with the bank
to raise the finance. The finance was raised and the operation was opened on schedule.
The business has been a success from the start and is now operating at a level well
ahead of the original plans.
Dom-James plc (Swiss Life)
Swiss Life took a corporate strategic decision to diversify into some new markets
with new products to service and help create new communities using e-commerce. They
created Dom-James plc in the UK and when they needed an interim General Manager
to work with them on the projects and take overall control of the SME business proposition
- they contracted Peter Darby. On arrival in the team, Peter immediately reviewed
the situation and implemented new controls over the project which until then was
being managed and delivered by one of the big 5 consultancies. The result of Peter's
interventions was the rapid development of a deliverable business and technical
design within a realistic budget and time-scale which showed a £12m saving of initial
costs to break-even. In addition, Peter's experience and expertise were used by
the board to aid the development and progress of the other business project which
was focused on the expatriate communities in the UK and Switzerland. Finally, on
completion of the initial interim assignment, Peter was called upon to return and
facilitate the strategic planning process of the board of Dom-James and subsequently
do the market research to develop the preferred global country rollout rationale
and implementation plan for the expatriate business.
NatWest Bank
NatWest Bank needed to get their Internet payments and trust services programme
back on track and so contracted Peter Darby as their Programme Manager to bring
the programme under better control and introduce new practices to support their
goals for faster implementations of high quality business/technical projects. Peter
provided and implemented a suitable adaptation of various methodologies that resulted
in the programme milestones being more readily understood by all the stakeholders
and more regularly achieved by the the project teams. Having experienced Peter's
flexibility and adaptability,the Bank also made use of Peter's broader business
and technical experience and expertise to develop the full business plan for a joint
venture e-commerce business project with a leading IT manufacturer and a leading
ERP supplier.
Hawke Systems Ltd
Hawke Systems was a major IT reseller organisation (circa £20m). When Hawke wanted
to win a coveted Services Sales Agent franchise from Compaq, and establish a new
division to exploit the multi-million pound opportunity, they called on Peter Darby
to help win the franchise and manage the new Division as the Services Director until
it was established. This also meant developing the relationship with Compaq and
leading and managing the bid for Hawke to win more business from Compaq. This resulted
in significant incremental business being won that, in total, more than doubled
the value of the initial business allocated by Compaq. Previously, when Hawke wanted
to review and revise its marketing and product strategy and plans, Hawke chose to
contract Peter Darby into the role of Marketing Director to help them devise and
implement a new strategy and branding across the company. The strategy, and it's
implementation, led Hawke into an improved business position, both on terms of new
business won and with the spread of new accounts. At the same time new areas of
the business with additional strategic suppliers such as Microsoft, Oracle, and
Compaq were developed as well as the advance into workflow solutions.
TSB plc
TSB plc, the high street banking group, had a need to improve the effectiveness
and efficiency of their database marketing efforts to their tens of millions of
customers. They contracted Peter Darby to devise and implement a Data Quality improvement
programme across the TSB group of companies. The programme required the co-operation
and involvement of every relevant director in the group in order to make the changes
needed to their business processes and systems. The end result of the programme
Realised significant cost savings through Reduction of lost and mis-directed mailings
and offers from the 12 million customer base Reduced development and maintenance
effort on IT systems Significantly improved customer service rating, especially
relevant to the TSB Phonebank operation. Significantly reduced the risk of prosecution
from non-compliance to the data protection act
Acorn Hardas Ltd
Acorn Hardas is a metal finishing company that specialises in Aluminium Anodising.
Acorn Hardas wanted to review their existing sales operation and develop a marketing
strategy and implementation plan that would have significant impact on the growth
of their business. They contracted Peter Darby to develop their marketing strategy
and design the implementation in a way that would enable them to implement the plan
themselves. The final plan was agreed and delivered with the first phases of the
plan being executed in parallel to ensure that Acorn could achieve their objectives
with their resource constraints. The work was remarked upon as being "excellent"
by the MD of Acorn, and they continued to implement the plan and reap the relevant
rewards.